for NESPRA MEMBERS only
Differentiated Social Media Strategy
Wednesday, February 14, 2024 | 11:00 AM-12:00 PM
Ryan Langer (she/her), Communications Officer
Maryellen Manning, Chief of Staff
Consolidated School District of New Britain, CT
Learn more about strategizing your district's social media. Learn how to, and why you should, purposefully differentiate content for Instagram, Facebook, and LinkedIn. Take a look at how social metrics goal setting can improve your district's branding efforts and increase engagement in addition to how district administrators can support these goals and how school communications can positively impact those administrators.
Communications and Engagement for School Improvement/Turnaround Efforts
Thursday, March 14, 2024 | 1:00 PM - 2:00 PM
Fjodor Dukaj, Principal, Clark Street Community School, Worcester Public Schools (MA)
Fjodor will present on how he successfully used proactive communications and family engagement with a focus on social media as part of his school improvement/turnaround effort. Communications and family engagement events, with a focus on embracing all backgrounds and languages, have greatly improved the school’s culture and climate and increased parent involvement. Over the past three years, Clark Street became one of the most improved schools in the district. Mr. Dukaj was named WPS Administrator of the Year for 2023. Clark Street serves 93% “high needs” students, 90% low income students and 69% English learners.